Why Gen Z Is Calling Fintech Founders “Investment Daddy”
Entrepreneur Hunt 
India’s newest generation of investors isn’t learning about stocks from television experts or lengthy financial reports. They’re finding investment ideas through memes, creators, Instagram reels and conversations happening online.
Fintech startup Trackk seems to have noticed that shift.
The company has launched a founder-led digital film titled “Not Your Daddy’s Investment Platform”, featuring Co-Founder and CEO Vedant Gupte in the now-viral persona of “Finance Daddy”. Instead of using celebrities or conventional financial messaging, the campaign leans into internet humour, creator culture and the kind of language young audiences already use every day.
The approach reflects a larger change happening across India’s investing landscape. For many first-time investors, financial education now comes through social media feeds, YouTube explainers and creator communities rather than traditional advisory channels.
Trackk’s latest campaign appears designed around that reality. The film uses short-form storytelling and internet-native references to introduce users to AI-powered stock discovery and personalised investing journeys without the formal tone usually associated with finance brands.
According to the company, a significant majority of its users belong to Gen Z, with many entering the markets in their early twenties. That demographic has different expectations from financial products—they want speed, simplicity and experiences that feel digital-first.
The decision to put one of the company’s founders at the centre of the campaign also marks a departure from the celebrity-heavy advertising common in the fintech sector. Rather than borrowing influence, the brand is building its own internet personality.
Founded by Vedant Gupte, Siddharth Thakkar and Aryan Jain, Trackk has positioned itself around AI-assisted investing and simplified execution. The startup became India’s youngest registered broker in 2025 and recently secured $3.7 million in funding.
As investing continues to become part of online culture, campaigns like this suggest that the next battle for fintech companies may not be fought through traditional advertising—but through memes, creators and conversations that feel native to the internet.
Whether “Investment Daddy” becomes a long-term internet phenomenon remains to be seen, but it is already showing how financial brands are adapting to the language of Gen Z.
